EXPERIENCE

CLIENTS INCLUDE:

Google, The Knot and Wheeling Forward

SENIOR DESIGNER, REQ

New York, NY, May 2015 to present  

• Led creation and production of creative collateral across a variety of mediums (social media, email, web, print) for eBay, PayPal, UAE, Amazon, UNICEF and more
• Collaborated with cross-functional teams to develop new brand identities; carefully choosing iconography, imagery and typography to best communicate ideas and stories effectively
• Delivered high-quality, on-brand visuals and UX/UI designs - and worked with development teams to identify implementation solutions, often under tight deadlines

WEB DESIGNER, NEW YORK ROAD RUNNERS

New York, NY, March 2014 to May 2015

• Created on-brand visual designs for email marketing, the main website, weekly races and social media initiatives for the world’s premier community running organization
• Led the development of the Team For Kids website - from concept to completion - resulting in $5.5M+ raised in 2015 for NYC youth programs
• Designed, built and tested mobile-optimized marketing web templates

SENIOR WEB DESIGNER, MOKUNI

New York, NY, Jan 2013 to present

• Led brand strategy and UX/UI development of Mokuni.com, from concept to completion
• Created cross-platform compatibility (desktop/mobile web, iOS, Android apps); designed and managed all site content
• Worked with cross-functional development team to bring to life the Mokuni vision and create designs to meet product objectives
• Developed and managed SEO strategy; used tools like Google Analytics to understand performance to inform strategic decisions

WEB/UI DESIGNER, CCS/FOOT LOCKER INC.

New York, NY, Nov 2012 to Nov 2013

• Designed web graphics, affiliate banners, e-mail templates and landing pages for marketing initiatives
• Brainstormed creative strategies with broader team and conveyed design ideas via storyboards, wireframes and prototypes
• Accountable for turning projects around quickly and accurately, while adapting to last minute changes
• Managed print design and production, including catalog layout design and retouching of photos

PRODUCTION DESIGNER, CCS/FOOT LOCKER INC.

New York, NY, June 2011, Promoted in Nov2012

• Color corrected, retouched and quality-checked all photography including catalog cover shots, homepage hero images and photo shoot edits with quick turn-around
• Developed company-wide Image Standards Guide and led training for freelance designers
• Managed web image issues; accountable for troubleshooting
• Responsible for gathering competitor trends and informing strategy

WEB PRODUCTION INTERN, CCS/FOOT LOCKER INC.

New York, NY, Jan 2010 Promoted in June 2011

• Color corrected, retouched and quality-checked all product photography
• Processed all vendor images (avg. 90 per day)
• Responsible for retouching marketing photography including catalog cover shots, homepage hero images and photo shoot edits with quick turn-around

FREELANCER AND INTERN, FULTON STUDIO

New York, NY, Mar 2008 to Jan 2010

• Managed website content including graphic elements and animations
• Retouched photographs and assisted in studio shoots
• Designed layouts for printed pieces including magazines, brochures and menu of services

SKILLS

• Awesome with Adobe Creative Suite
  (Photoshop, Illustrator, Indesign, Dreamweaver, Flash, After Effects, XD), Sketch, InVision, Zeplin and Figma.  





• Proficient with Final Cut Pro, Google Web Designer, HTML, HTML5, CSS, JavaScript, jQuery, PHP, AJAX, Actionscript 3, Microsoft Office, WordPress, Joomla, Processing and MaxMSP.
• Fluent in English, Mandarin and Cantonese

EDUCATION

SCHOOL OF VISUAL ARTS

New York, NY
MFA in Computers Art/ Interactive Design.
Graduated May 2012/ GPA 3.9/4.0.

 

NEW YORK CITY COLLEGE OF TECHNOLOGY

Brooklyn, New York
Bachelor Degree in Communication Design.
Graduated January 2009
Dean’s List Spring 2005 to Fall 2008.
Magna Cum Laude.